Why I do what I do….
My journey from a hardcore Hotel operations person to academics was a seamless one … one that I never thought would be so smooth. I started enjoying teaching, training, and mentoring students, since I had significant work experience, it was easy to share my learning and work expectations industry demands.
As head of a private institution for 8 long years, I enjoyed every bit of meeting students, parents, help bring changes in the curriculum and network with industry heads. While I was happy doing what I did, somewhere I felt I needed to do something more. The challenge that hit me was..…we were training huge number of students for the hospitality industry but barely 10% of them stayed on, rest moved to other industries inside of a year. Reasons are plenty and I will save that for later. The question that bothered me, that if our degree students and many more like them did not fill the huge positions in the industry then who would?
Shortly thereafter I got the opportunity to move to beautiful Coorg and move away from the hectic city life of Bangalore. This is how AVS(Atithi Vriksha Shiksha- meaning teaching -anything under the Hospitality/Guest tree) was conceived… I wanted a very earthy name, with a Sanskrit meaning.
Fast forward to today, we have been successful in conducting short skilling courses and placing close to 350 students- with leading hotel chains in Coorg(where we are) and across Mysore and Bangalore. Our journey was not easy, we went through 2 Covid lockdowns, which lasted up to 11 months. Information about hospitality is limited in smaller towns of India and is not the first career option for many. Our USP is we train and give back-to-back 100% placements after our courses; we accept all kind of candidates, be it 10th pass or fail to unemployed graduates, if they have the passion to work and earn a monthly salary, we can work with them. What motivates us every morning is we work with some very genuine students, to ones who cannot speak a line of English, or know nothing about hospitality when we first meet them.
Today I speak Kannada, and personally take all subject classes as and when necessary… most of all I enjoy are culinary classes, where there is so much to innovate! We recently did Onam Sadhya with 31 items on the banana leaf. Each student made 3 dishes each after 2 practice rounds. The décor at the training center was done by our F&B and HK students. The guests were elated! I am blessed to have some very highly qualified and talented faculty who are back in Coorg and work closely with me to give back our leaning.
The biggest reward for all of us is the smile on their faces when they receive their first salary and then they come back with their parents in gratitude! What more can we ask for!
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Md Tabarak- AVS Student
One of 8 siblings, Md Tabarak completed his graduation and did not find a job, he was depressed. On his sisters suggestion and a small loan from her, he came to us for the 3 month hospitality training. Today he is an integral part of the team at Halcyon residences.
He says “I invested a small amount on myself for the training and in less than 9 months my bank balance is over 1 Lakh, I could have imagined earning and supporting my family so soon after this course. AVS helped me to begin my career I always been thankful to Shalini Ma’am & team for gave this opportunity.”
Kavya P- from BRT Tiger reserve to ITC Gardenia
Kavya Prabhakar- She came to us for 3 months Hospitality Skill development training towards livelihood for tribals from BRT Tiger reserve, this program was sponsored by both BRT Tiger reserve and TVSSST(TVS Srinivas Sundaram trust.) Soon after the training Kavya got selected to join the one-year apprenticeship program with ITC Gardenia.
In the beginning, Kavya was very shy, our faculty spent a lot of time to bring her and the rest of them out of their shell to open. It even took close to 3 weeks, for them to get used to wearing uniforms with shoes, the girls had never worn trousers.
Its so nice to see her steadily grow in her program at ITC Gardenia, very soon she will be completing one year.
We would like to thank TVSSST and BRT Tiger reserve in trusting us and with 20 candidates for this training for tribals.
AVS Student- Sathish Nayak
Meet Sathish Nayak who is a Food & Beverage associate at Lalit Mahal Palace Hotel. He came to us from Bandipur Forest as part of the tribals batch sponsored by Jungle Lodges & Resorts under the leadership of Mr Kumar Pushkar during his tenure as MD Jungle Lodges and Resorts. Sathish, never knew anything about hotels, his father is a farmer and there were not too many job opportunities in the forest area for Tribals. Today he is gainfully employed and working in a wonderful environment few hours away from his home.
AVS Student- Puneet
Puneet, after 3 months got selected for the apprenticeship program and has now completed one year with them.
This is what Ashika Theresa D’souza, Assistant Manager Food and Beverage, ITC Windsor has to say about Puneet – “Puneet has played an important role in handling Luxury hour operations and supporting the Dum Pukht restaurant. I have the honour to put on record that AVS students Pavan, Bheemaiah and Puneet have shown great diligence and hard work during the past months towards F&B Service Operations. Their peers have fondly shared their appreciation with the F&B Manager as well. The young talents have shown great discipline and enthusiasm in day-to-day operations and can be trusted upon for operational and administrative work. They have certainly set the standards high for rest of the team members to follow. We are privileged to have them as strong pillars to the team of Food and Beverage at ITC Windsor.
Natasha Kabra, our faculty who was their mentor says “Bheemaiah, Puneeth and Pavan started off like most other students – very shy, lack of confidence, poor communication skills and with absolutely no knowledge of how the hospitality industry works. Slowly, with a lot of individual attention, each 1 of them grew more confident, knowledgeable and sure of what they wanted to pursue. By the end of the course, they were amongst the top students of the class. We were sure they would get through their interviews with flying colors. During COVID our center was shut, despite poor connections they still logged in for class as often as they could. Today, seeing where they’ve reached with ITC Windsor Manor, makes us absolutely proud to call them AVS students.”
AVS Student – Bheemaiah
Bheemaiah, after 3 months got selected for the apprenticeship program and has now completed one year with them.
This is what Ashika Theresa D’souza, Assistant Manager Food and Beverage, ITC Windsor has to say about Bheemaiah – “Bheemaiah has solely taken care of In Room Dining services multiple times and has equivalent experience in Dakshin operations.
I have the honour to put on record that AVS students Pavan, Bheemaiah and Puneet have shown great diligence and hard work during the past months towards F&B Service Operations. Their peers have fondly shared their appreciation with the F&B Manager as well. The young talents have shown great discipline and enthusiasm in day-to-day operations and can be trusted upon for operational and administrative work. They have certainly set the standards high for rest of the team members to follow. We are privileged to have them as strong pillars to the team of Food and Beverage at ITC Windsor.
Natasha Kabra, our faculty who was their mentor says “Bheemaiah, Puneeth and Pavan started off like most other students – very shy, lack of confidence, poor communication skills and with absolutely no knowledge of how the hospitality industry works. Slowly, with a lot of individual attention, each 1 of them grew more confident, knowledgeable and sure of what they wanted to pursue. By the end of the course, they were amongst the top students of the class. We were sure they would get through their interviews with flying colors. During COVID our center was shut, despite poor connections they still logged in for class as often as they could. Today, seeing where they’ve reached with ITC Windsor Manor, makes us absolutely proud to call them AVS students.”
AVS Student- Pavan Nair
Its time to highlight some of our boys…
I would like to feature our student Pavan Nair, who after 3 months of training with us, got selected at ITC Windsor for their apprenticeship program. He has successfully completed the one year training and is working at Raj Pavilion & Dum Pukht. This is what Ashika Theresa D’souza, Assistant Manager Food and Beverage, ITC Windsor has to say, “I have the honour to put on record that AVS students Pavan, Bheemaiah and Puneet have shown great diligence and hard work during the past months towards F&B Service Operations. Their peers have fondly shared their appreciation with the F&B Manager as well. Pavan has been a vital part of the Raj Pavilion & Dum Pukht operational team. The young talents have shown great discipline and
enthusiasm in day-to-day operations and can be trusted upon for operational and administrative work. They have certainly set the standards high for rest of the team members to follow. We are privileged to have them as strong pillars to the team of Food and Beverage at ITC Windsor.”
Natasha Kabra, our faculty who was their mentor says “Bheemaiah, Puneeth and Pavan started off like most other students – very shy, lack of confidence, poor communication skills and with absolutely no knowledge of how the hospitality industry works. Slowly, with a lot of individual attention, each 1 of them grew more confident, knowledgeable and sure of what they wanted to pursue. By the end of the course, they were amongst the top students of the class. We were sure they would get through their interviews with flying colors. During COVID our center was shut, despite poor connections they still logged in for class as often as they could. Today, seeing where they’ve reached with ITC Windsor Manor, makes us absolutely proud to call them AVS students.”
AVS Student – Sharanya K N
The one on the right in this picture is Sharanya our AVS student at Evolve Back Kabini.
Sharanya came to us in March 22, within 3 months- on 1st June she was selected to join Evolve Back Kabini as F&B Hostess. She has completed her 12th and continues to pursue her graduation by correspondence.
She was initially selected to join Evolve Back Coorg, however she never wanted to work here, as she was sure that if she stayed in Coorg, her parents would get her married. HR head at Evolve Back understood and moved her to Kabini, where she has blossomed.
As per Kanthi Aneesh, GM- Evolve Back Kabini- “Sharanya is always smiling, and is excellent with guests, she is also a quick learner”
Sharanya says “I love my job, this opportunity was only possible because of my training at AVS, where I learned so much about the Hospitality industry from the teachers, who remain my mentors even today. Special mention of Seema mam Sony mam Shilpa mam and Shalini Mam. I am really liking my job at Evolve Back Kabini, they treat me so well, and teach me if I don’t know something”
Sharanya has been a great student, who was always an eager learner, what touched us most, when she got her first salary, she sends us a picture of her salary slip and wrote a beautiful thank you note to all the teachers.” – Shalini Charles – Founder AVS
AVS Student- Likhitha K K
Likhitha K K
Meet Likhitha from Madikeri. She has always been enthusiastic and driven towards working in the hotel industry, however she found it difficult to convince her parents, who did not think hotel was the right place for a girl to work. Being coffee estate workers, they had only seen small homestay near their village. Once her parents saw our facilities, met the teachers and students, they were convinced but could not afford the nominal fee that we charge, through AVS an Angel came forward to support her education.
Likhitha worked hard at AVS, which helped her improve her spoken English, and she overcame her stage fright. Being a hard worker, she did not want to burden her parents in any way, she interned at a local restaurant to gain experience and earn pocket money. Today she is employed at Belli’s Café and is growing in confidence which helps her handle different types of customers each day.
AVS encourages its students to continue studies while they work, she is also pursuing her degree through correspondence.
Likhita says “when I joined AVS, I learned about F&B Service, which I really liked, we did a lot of role plays, that helped me overcome stage fright and talk to people without hesitation. I would encourage my friends to join AVS the teachers are very helpful.”
Belli’s owner Ponnappa says “Likhita is a very hardworking and polite girl; she is always willing to go the extra mile in guest handling. We have had AVS support from the time we have opened with interns and full time employees.”
AVS Student – Shreeja S
Shreeja S
Parents pressurize kids to do graduation, ask them what next? They enroll for computer classes learning tally and basic programming … to what end?
Shreeja came to AVS for 3 month training in hospitality, after which she was selected to join ITC Gardenia in Bangalore. Her fan moment was when she met Shahrukh Khan, Juhi Chawla, Jadeja, and many more. Her learning and work were intense, but she did not give up. Today she works at Taj Madikeri, closer to her home.
Shreeja is a fervent believer that regardless of one’s life circumstances, one should be financially independent. Daughter of a carpenter, she knew nothing about Hotels, she says “I did not know anything about hospitality or the opportunities that exist. I believed in AVS and my parents allowed me to work where I got placed. The biggest learning for me is – Hotels are a safe place for girls, and the department does not matter- but the brand does. With AVS we get the best placements. I am very happy and so is my family.”
HR Manager of Taj Madikeri Mr. Satya NVV says “Ms. Shreeja S Our Housekeeping associate known for her cheerful demeanor has been our Guest’s favorite, though she has joined us a little over six months, she has been serving our guests with complete generosity, warmth and sincere care which sets her apart from the others. She is always around for her guests and ensures to keep the guest rooms impeccably clean, her dedication towards creating memories for our guest makes her a true ambassador of Taj. We hope that she achieves greater success in the years to come.”
AVS has been associated with Taj Madikeri since its inception in 2018, Mr. Satya says “We are extremely happy being associated with the institute, that empower the youth within the local communities through skill trainings and grooming them to the industry requirements. The students employed from Atithi Vriksha Shiksha are conversant with the industry practices which helps us in bridging the skill gap.”